Saxena, Deepak Kumar

A business model basically describes the way a company makes money. Yet, often we use digital services for free (e.g. Facebook, Google or WhatsApp) or for what seems to be a relatively minor price (e.g. Blablacar, Airbnb, and Amazon). Digital business models are different to traditional business models. Digital Business Models explains the key challenges and characteristics of the various business models that are used by digital businesses. These companies can be a source of inspiration for traditional bricks-and-mortar companies that aim to go digital and/or revamp their traditional business model. Most businesses rely on some form of digital technology for their marketing communication, customer relationship management, supply chain or distribution, yet digital transformation entails a complete reassessment of the way value is created and captured. Digital Business Models details the successful customer acquisition tactics and the development of business ecosystems by digital players. Using the relevant academic and managerial body of knowledge, the authors define the concepts, describe the various ways digital businesses create and capture value and propose some useful tools for managers to analyse a situation, formulate or implement a strategy. Different digital business types are evaluated, such as multisided platforms, digital merchants, subscription-based model, freemium, social media and sharing economy. Each chapter is illustrated with several examples and the appendix comprises four full-length case studies. • Identifies and analyses the key value drivers in a digital economy • Develops effective new digital business models • Applies digital business model principles to revamp traditional business model.

The Internet of Things (IoT) is one of the most disruptive technologies, enabling ubiquitous and pervasive computing scenarios. IoT is based on intelligent self-configuring nodes (also known as things) interconnected in a dynamic and global collaborative network infrastructure. In contrast, cloud computing has virtually unlimited capabilities in terms of storage and processing power, speed, and is a more mature technology. Due to intrinsic nature of cloud computing and IoT, they both complement each other. Currently, we are witnessing a trend in exploiting the use of both the cloud and IoT together. Key Features • Presents the latest developments in cloud computing • Presents the latest developments in the Internet of Things • Establishes links between interdisciplinary areas where IoT and the cloud both can play a role in improvement of process • Intends to provide an insight into non-IT related models for the improvement of lives • Bridges the gap between obsolete literature and current literature This book is aimed primarily at advanced undergraduates and graduates working with IoT and cloud computing, researchers, academicians, policymakers, government officials, NGOs, and industry research professionals.