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Globalising Ayurveda, branding India: Implications for the Ayurvedic pharmaceutical industry
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Globalising Ayurveda, branding India: Implications for the Ayurvedic pharmaceutical industry
Journal
Asian Medical Industries: Contemporary Perspectives on Traditional Pharmaceuticals
Date Issued
2022-03-01
Author(s)
Kudlu, Chithprabha
DOI
10.4324/9781003218074-8