Managing strategies for mitigating interacting barriers to sustainable online e-waste collection platforms in India

Purpose: This study identifies barriers faced by online e-waste collection platforms in India and proposes a novel approach to manage strategies that contribute towards making such online platforms economically, socially, and environmentally sustainable by mitigating their interacting barriers. Design/methodology/approach: The approach consists of a barrier assessment process and a strategy evaluation and planning process. The barrier assessment process uses multiple criteria decision making (MCDM) based method to evaluate the interactive effects of the barriers to derive their direct and indirect impacts on sustainability. The strategy evaluation and planning process evaluates the overall contribution value of strategies for mitigating interacting barriers and then categorizes them into planning zones based on their contribution and feasibility. Findings: The interaction among the barriers is a significant component of the overall impact of the barriers on sustainability. The most impactful barriers are the lack of dissemination of information, lack of government support, insufficient infrastructure, and awareness and attitude of consumers. Lack of government support is the most influential causal barrier. Lack of information dissemination is a significant causal barrier with the highest overall impact on sustainability. Priority strategies that must be implemented to ensure sustainability include government support, offering higher prices or discounts for giving up e-waste, and increasing information dissemination. Originality/value: Different from existing approaches for evaluating sustainability strategies, the strategies in this study are identified and evaluated based on their overall contribution towards mitigating interacting barriers to sustainability. The approach is applied in the Indian context to reveal the most influential barriers to the sustainability of online e-waste collection platforms and the most effective strategies for mitigating these barriers. The outcomes of this study contribute to strategy planning for sustainable online e-waste collection platforms in India.